Nestlings

A Game-like app designed to make money saving more delightful, fun and less anxiety inducing.

Making saving fun

Nestlings is a free savings app in which charming little creatures, called Nestlings, endeavour to tuck away a small fortune for you.

Discover new Nestlings through your actions in the real world, keep them happy and motivated, and assemble a perfect team to reach your savings goals.

Nestlings is collaboration with Thought Machine.

Nestlings game screen with a beautiful low poly beach island that has small little creatures squirting money away into a nest egg when triggered by real world events 
A game with real world consciousness

Working in response to your actions in the real world, the Nestlings will attempt to save money and build a glorious nest egg for you over time.


As they toil to build up your pot of real world cash, their own virtual environment evolves and becomes increasingly resplendent. The more they put in for you, the more they get to enjoy the beauty unfolding around them.

3D low poly islands with cute little creatures on them that save money into a nest egg in a mobile game called Nestlings
concept art by katie o'neil, a talented illustrator that created cover illustrations for Nestlings, a mobile game meant to make money saving a less anxiety inducing expeirence. A Character protecting a nest egg in a beautiful enchanted forest.

Save £1,000

Nestlings typically like to aim for £1,000, but you can choose whatever savings target you like, over however long you wish.

Pick and choose your individual Nestlings wisely, and see how well they work together for your benefit. Try and keep these little oddballs happy!

There are many different Nestlings to discover; one materialises if you spend money after midnight, another comes out only when it rains.

One loves it when you bring your own lunch, another one tucks away a pound or two on days when you spent nothing on public transport.

Every Nestling has its own unique reason to present itself and save coins for you. It’s your choice to adopt them or not.

a person holding a phone playing nestlings, a mobile savings game meant to make finance more fun and less stressful

“Because of how engaging they can be, video games are now being used to gather data for scientific research, raise awareness about social causes, empower the differentially abled and in the case of Nestlings, to save money.”

– Salonee Gadgil , Creative Review

early visual development for nestlings, a character sitting by a river on an island with trees behind it

Concept Development

nestlings game exhibiting at toy fare

Nestlings at the London Toy Fare

concept art for nestlings by kay o'neil with a nestlings logo on it

Nestlings taking good care of the egg